Client: Arjowiggins
Project: PowerCoat Alive®
Project: PowerCoat Alive®
Arjowiggins Creative Labs wanted to launch their first consumer-ready NFC paper, powered by PowerCoat.
Given our long-standing experience in print production and our demands as a ‘prosumer’, Nuco Creative was the first port of call for recommendations in the development of the product ahead of naming, brand strategy and design.
Having created the brand, Arjowiggins requested that we use our insight into the new product to create a series of demonstration materials to showcase the technology, and allow them to approach a range of industries. This involved developing ‘fake’ premium brands and creating interactive printed materials and supporting digital media. The results are exciting, with coverage across the mainstream media and significant traction around the advertising industry.
